What this is
A benchmark
A rolling aggregate of completed website scans. It is built from the same six-basic scoring model used in every individual report.
Clunky Index
A live benchmark for whether business websites are ready.
The Index turns completed Clunky AI scans into a rolling view of how business websites perform across speed, findability, accessibility, trust, action and credible copy.
Current benchmark average
63/ 100
Clunky
Early view: the latest 90-day benchmark has 1 scan. The number proves the pipeline is collecting data, but it is not a stable market benchmark yet.
Window
20 Jan 2026 to 20 Apr 2026
Sample
1 scan
Confidence
Early sample
What it measures
Readiness
Higher scores mean fewer blockers across speed, findability, accessibility, trust, action and credible copy.
What it is not
Not a scrape
It is not a list of every site on the web, and it does not publish private scan reports. Public numbers are aggregated.
How to read the score
Higher is better. The score is a readiness score, not a shame score. It asks whether the site is ready to do its job across the six basics.
85-100SharpRare. Strong enough to use as a benchmark.
70-84GoodWorking, with a few visible places to tighten.
55-69ClunkyThe normal danger zone for SMB websites.
40-54Very clunkyImportant basics are costing trust or action.
0-39BrokenFix before treating the site as reliable.
How to use it
Read it as context, not a trophy cabinet.
If your site scores below the Index average, the question is not whether the site is embarrassing. The question is which basic is costing attention, trust or action first.
If your site scores above the average but below the top quartile, the opportunity is usually a focused cleanup rather than a full rebuild.
If your site reaches the top quartile, keep monitoring it. New AI-built websites, new browser behaviour and new content patterns move the benchmark over time.
Distribution
The spread appears once there is enough spread to show.
Right now the Index has 1 scan in the current window. Quartiles become useful once there are several results to compare.
4 more scans and this section will start showing the distribution.
Six-basic breakdown
Which basics are dragging sites down?
These are category averages across the current benchmark. They help readers see whether the market is mainly failing on speed, findability, accessibility, trust, action or credible copy.
Does it load fast enough?
Performance & Technical · 20% weight
Mobile speed, Core Web Vitals, HTTPS, SSL and HTTP/2.
77
Average
Will anyone find it?
SEO & Discoverability · 20% weight
Search metadata, headings, structured data, robots, sitemap and crawlable content.
40
Average
Can everyone actually use it?
Accessibility · 15% weight
axe-core violations in the rendered page.
70
Average
Does it feel trustworthy?
Trust + visual polish · 15% weight
Trust markers, policy basics, structured organization data and visual polish.
15
Average
Does it help people take action?
Conversion + layout · 15% weight
Above-fold calls to action, form basics, layout clarity and funnel focus.
80
Average
Does the copy feel credible?
Copy Credibility · 15% weight
Specificity, sentence rhythm, repeated phrasing and generic AI-shaped wording.
--
Average
Builder signals
AI builders are shown as signals, not accusations.
The scanner detects builder fingerprints where it can. We publish builder-level rankings only once there are 30+ recent samples, so early rows should be read as directional diagnostics.
Scores describe websites in the detected sample, not every site made with that builder and not the builder company itself.
Lovable
Wix AI
Framer AI
Bolt
10Web