What gets checked
Speed, discoverability, accessibility, trust signals, conversion paths and whether the copy sounds like a human wrote it.
What keeps this useful
Methodology before opinion
Scores come from repeatable checks. Commentary explains the consequence.
Independence before access
Rated tools and sites do not get paid placement, preview rights or score influence.
Evidence before theatre
Reports show what was checked, what failed and what should be fixed first.
Independent website readiness checks
Why Clunky AI exists.
AI builders have made it easier than ever to launch a website. They have not made it easier to know whether that website is fast, findable, accessible, trustworthy, persuasive or human enough to do its job.
Clunky AI exists to give UK SMBs a plain-English, evidence-led way to check the basics before weak pages become lost leads, support headaches or brand damage.
What gets stored
Every completed scan is versioned and retained so the Clunky Index can track how the web is changing over time.
What does not happen
No vendor score boosting, no paid rankings and no hidden override path for the organisations being rated.
SEO and trust
The useful signal is the method, not a personality.
Search engines and serious buyers both need the same thing: clarity on what is being measured, why it matters and whether the results can be trusted. That is why Clunky AI publishes the methodology, the editorial policy and the limits of the scanner.
The site is intentionally built around documented checks, transparent disclosures and repeatable scoring rather than personality-led claims.
Check your own site
The fastest way to understand Clunky AI is to run a scan. You get a score, the evidence behind it and a clearer view of what to fix first.